Costing
What a unit really earns on each channel once the recipe, the labour, the marketplace fee and the label are counted. Then the what-if: move a price, change a pack, see it land.
22 of 27 Etsy listings lose money when one pack ships alone on free delivery
A £1.80 bag of plantain chips pays £0.59 in fees and £2.62 for the label. The recipe is fine; the offer is wrong for the channel. Free delivery from £15, or 3-pack listings, and the loss is gone. Green plantain is also up 10% on the last lot.
Anatomy of one pack ·
Where the money goes when a single sells on Etsy with free delivery
labour £12.71/h loaded · avg make margin 65% · yield loss £52 in 30 days
What if
Move a price or a pack size, see every channel land
Retail price
Units per pack on marketplaces
Cost per unit comes from the recipe at the real yield. Fees from the channel settings. Postage from the weight: the site charges it under £25, Amazon buyers pay it, Etsy is free delivery so it comes off the margin.
Net per unit by channel
after the fee, before postage · trade per unit in the case| Product | Site | Amazon | Etsy | Etsy · alone, free post | Trade |
|---|---|---|---|---|---|
Sweet Plantain Chips 60g costs £0.56 · sells £1.80 · £0.17 + £0.13 + £0.26 labour | £0.95 · 53% | £0.96 · 54% | £0.65 · 36% | -£1.97 | £0.48 · 46% |
Green Plantain Chips 60g costs £0.56 · sells £1.80 · £0.17 + £0.13 + £0.26 labour | £0.95 · 53% | £0.96 · 54% | £0.65 · 36% | -£1.97 | £0.48 · 46% |
Chilli Plantain Chips 75g costs £0.70 · sells £2.20 · £0.23 + £0.13 + £0.34 labour | £1.21 · 55% | £1.16 · 53% | £0.87 · 40% | -£1.75 | £0.55 · 44% |
Sweet Plantain Chips 150g sharing costs £1.26 · sells £3.20 · £0.42 + £0.18 + £0.66 labour | £1.63 · 51% | £1.45 · 45% | £1.20 · 38% | -£1.42 | £0.66 · 34% |
Coconut Chin Chin 250g costs £1.31 · sells £3.49 · £0.50 + £0.18 + £0.64 labour | £1.86 · 53% | £1.65 · 47% | £1.41 · 41% | -£1.21 | £0.77 · 37% |
Classic Hard Chin Chin 450g tub costs £2.21 · sells £5.49 · £0.70 + £0.35 + £1.16 labour | £2.92 · 53% | not listed | £2.30 · 42% | -£0.32 | £1.96 · 47% |
Mini Chin Chin 100g costs £0.55 · sells £1.75 · £0.17 + £0.13 + £0.25 labour | £0.91 · 52% | £0.93 · 53% | £0.62 · 35% | -£2.00 | £0.57 · 51% |
Kuli Kuli 120g costs £1.43 · sells £3.25 · £0.59 + £0.13 + £0.71 labour | £1.51 · 46% | £1.32 · 41% | £1.08 · 33% | -£1.54 | £0.82 · 36% |
Suya Spice (Yaji) 100g jar costs £0.94 · sells £4.25 · £0.47 + £0.32 + £0.16 labour | £2.98 · 70% | £2.66 · 63% | £2.46 · 58% | -£0.16 | £1.81 · 66% |
Pepper Soup Spice 50g costs £0.64 · sells £3.50 · £0.18 + £0.32 + £0.14 labour | £2.54 · 73% | £2.32 · 66% | £2.09 · 60% | -£0.53 | £1.61 · 72% |
Jollof Rice Seasoning 60g costs £0.39 · sells £2.25 · £0.17 + £0.13 + £0.09 labour | £1.57 · 70% | £1.52 · 67% | £1.22 · 54% | -£1.40 | £1.07 · 73% |
All-Purpose Seasoning 90g costs £0.83 · sells £3.25 · £0.40 + £0.32 + £0.12 labour | £2.11 · 65% | £1.92 · 59% | £1.68 · 52% | -£0.94 | £1.25 · 60% |
Jerk Seasoning 90g dry rub costs £0.74 · sells £3.25 · £0.30 + £0.32 + £0.12 labour | £2.20 · 68% | £2.01 · 62% | £1.77 · 54% | -£0.85 | £1.34 · 64% |
Shito 250ml jar costs £2.43 · sells £6.50 · £1.38 + £0.42 + £0.64 labour | £3.69 · 57% | not listed | not listed | £2.24 · 48% | |
Scotch Bonnet Pepper Sauce 150ml costs £1.05 · sells £3.95 · £0.37 + £0.32 + £0.35 labour | £2.57 · 65% | £2.30 · 58% | £2.09 · 53% | -£0.53 | £1.53 · 59% |
Jerk Marinade 250ml costs £1.27 · sells £5.29 · £0.43 + £0.42 + £0.42 labour | £3.66 · 69% | £3.21 · 61% | £3.06 · 58% | £0.44 | £2.39 · 65% |
Ayamase Sauce Base 300g costs £2.19 · sells £5.95 · £0.92 + £0.42 + £0.85 labour | £3.39 · 57% | not listed | not listed | £1.98 · 47% | |
Groundnut Stew Base 300g costs £1.79 · sells £5.95 · £0.61 + £0.42 + £0.76 labour | £3.79 · 64% | not listed | not listed | £2.38 · 57% | |
Puff Puff Mix 500g costs £0.78 · sells £3.75 · £0.39 + £0.18 + £0.21 labour | £2.64 · 71% | £2.40 · 64% | £2.18 · 58% | -£0.44 | £1.72 · 69% |
Moin Moin Mix 400g costs £1.76 · sells £4.25 · £1.20 + £0.18 + £0.38 labour | £2.16 · 51% | £1.84 · 43% | £1.64 · 39% | -£0.98 | £1.07 · 38% |
Akara Mix 400g costs £1.57 · sells £3.95 · £1.01 + £0.18 + £0.38 labour | £2.05 · 52% | £1.78 · 45% | £1.57 · 40% | -£1.05 | £1.01 · 39% |
Zobo Concentrate 500ml costs £1.33 · sells £4.95 · £0.45 + £0.46 + £0.42 labour | £3.27 · 66% | not listed | £2.70 · 55% | £0.08 | £2.00 · 60% |
Chapman Syrup 500ml costs £1.00 · sells £4.95 · £0.19 + £0.46 + £0.35 labour | £3.60 · 73% | not listed | £3.03 · 61% | £0.41 | £2.33 · 70% |
Ginger Beer Concentrate 500ml costs £1.08 · sells £4.75 · £0.27 + £0.46 + £0.35 labour | £3.33 · 70% | not listed | £2.77 · 58% | £0.15 | £2.08 · 66% |
Ground Egusi 500g costs £3.52 · sells £6.49 · £3.10 + £0.18 + £0.24 labour | £2.59 · 40% | £1.98 · 30% | £1.89 · 29% | -£0.73 | £0.98 · 22% |
Garri Ijebu 1.5kg costs £2.37 · sells £5.99 · £1.95 + £0.18 + £0.24 labour | £3.25 · 54% | £2.70 · 45% | £2.59 · 43% | -£1.80 | £2.00 · 46% |
Pounded Yam Flour 1.8kg costs £6.04 · sells £16.99 · £5.58 + £0.18 + £0.28 labour | £10.36 · 61% | £8.35 · 49% | £8.77 · 52% | £4.38 | £6.46 · 52% |
Red Palm Oil 1L costs £3.89 · sells £7.49 · £2.80 + £0.88 + £0.21 labour | £3.20 · 43% | £2.45 · 33% | £2.41 · 32% | -£0.21 | £1.36 · 26% |
Ground Crayfish 100g costs £2.77 · sells £4.95 · £2.20 + £0.32 + £0.25 labour | £1.83 · 37% | £1.42 · 29% | £1.26 · 25% | -£1.36 | £0.56 · 17% |
Iru 200g costs £2.56 · sells £2.99 · £1.80 + £0.42 + £0.34 labour | £0.12 · 4% | not listed | -£0.28 · -9% | -£2.90 | -£0.48 · -23% |
Puff Puff box of 12 costs £2.38 · sells £9.50 · £0.68 + £0.59 + £1.11 labour | £6.68 · 70% | not listed | not listed | £4.62 · 66% | |
Meat Pies box of 6 costs £5.22 · sells £13.50 · £2.51 + £0.59 + £2.12 labour | £7.76 · 57% | not listed | not listed | £4.78 · 48% | |
Moin Moin 2 pack costs £2.84 · sells £5.50 · £0.98 + £0.59 + £1.27 labour | £2.30 · 42% | not listed | not listed | £1.16 · 29% | |
Jollof Rice 400g ready meal costs £2.08 · sells £6.95 · £0.43 + £0.59 + £1.06 labour | £4.48 · 64% | not listed | not listed | £2.92 · 58% |
Fees: Site 2% + £0.25 · Amazon 15.3% · Etsy 10.5% + £0.40 · Market 1.69%. Postage £2.62 under 1 kg, £4.39 to 2 kg, £4.99 over; only Etsy absorbs it.